Well before going further into this topic first we need to understand what is an Image.
Image means reputation. Your Image or reputation depends on how you present yourself to the world and how the world perceives you. It depends on other's opinions of you, your image is who they think you are not necessarily who you are inside.
How an Image is formed?
Image or Reputation is formed by 3 factors, these are your Appearance, Behavior and Communication. Also called the ABCs of personality in Image consulting terminology.
Appearance means how look, for example, the way you dress, accessorize and your body language etc.
Behaviour is how you act and react to situations and people.
Communication is how you receive and send information to the world around you. It can be oral, written, images and signs, etc.
Does Image Matter?
Of course, it matters, whatever we do, our success in life depends on how others perceive us whether it may be in a job or business or any relationships with other people. If you say I do not care what others think about me, then how can you do business or get promotions or even love from the opposite gender? We provide services or products that help others but if they don't perceive the value in your products or services as you wanted then do you still have a business or even any income? Do you get hired or promoted if your boss doesn't perceive you as they wanted you to be? In terms of Appearance or behaviour or the way you communicate? We care about other's impressions or opinions of us most of the time if not all of the time in our day-to-day life, the dress we wear, the food we eat, the place we live, the car we drive, the work we do, the title or position we hold in the society. If others do not value or care about what we have then we strive hard to improve our life to get noticed, heard, respected and cared for. Some people give importance to appearance, some to behaviour and others to communication and some to all of these. We do not know where others will be turned off or on by any of these 3 factors when we do not project them well in our personal or professional life we lose opportunities and people. So, to get the respect we deserve, we need to balance all these 3 factors well.
Image consulting is the art of developing an image one wants to portray. An Image Consultant works to enhance the overall personality of their clients - that includes the way they look and the way they communicate and behave. #imageconsuting #imagemanagement #reputation #personalbranding #imageconsultant
Comments